
Venues:
Are you a venue looking to make cocktails with Cocktail Helper?Distillers:
Are you a distiller interested in working with Storytellers Distillery in the Distillers Collab Program?Half the Pour. Twice the Possibilities.
Cocktail Helper is the first-of-its-kind 70% ABV spirit designed specifically for innovative cocktail creation.
TRANSFORM YOUR BAR ECONOMICS
50% LESS spirit required per cocktail
LOWER COSTS without compromising on quality
HIGHER MARGINS or more competitive pricing
ELEVATE YOUR COCKTAIL CREATIVITY
MORE SPACE in the glass for flavour
SEAMLESS TRANSITION between alcoholic and non-alcoholic offerings
CONSISTENT EXPERIENCE across your entire menu
LIMITED ALLOCATION AVAILABLE JOIN THE WAITLIST BELOW TO SECURE YOUR SUPPLY
Venues:
Are you a venue looking to make cocktails with Cocktail Helper?Distillers:
Are you a distiller interested in working with Storytellers Distillery in the Distillers Collab Program?Frequently Asked Questions
What exactly is Cocktail Helper?
Cocktail Helper is a specialized 70% ABV spirit created specifically for cocktail preparation. It has a neutral flavor profile with proprietary enhancements for texture and flavor. Unlike vodka or other traditional spirits, it's designed exclusively as an ingredient in carefully crafted cocktails.
How does Cocktail Helper differ from vodka or other neutral spirits?
While Cocktail Helper has a neutral base like vodka, it's specifically formulated with texture and flavor enhancements to complement cocktail ingredients. At 70% ABV (compared to standard spirits at 40% ABV), you only need half the volume to achieve similar alcoholic concentration in drinks. It's not meant to be consumed as shots or in simple mixed drinks.
How will Cocktail Helper benefit my venue?
Cocktail Helper provides three major benefits:
Cost efficiency: At $40/700ml wholesale, it effectively halves your COGS for the alcoholic portion of cocktails
Enhanced recipe design: Using half the volume creates space for more creative flavor elements
Non-alcoholic integration: Create non-alcoholic versions of cocktails that can be transformed into alcoholic versions with just 30ml of Cocktail Helper
How much does Cocktail Helper cost?
Cocktail Helper is priced at $40 per 700ml bottle LUC
How do I use Cocktail Helper in my cocktails?
Due to its 70% ABV, you'll typically use half the volume compared to standard spirits (e.g., 30ml instead of 60ml) to achieve similar alcohol concentration in drinks. This creates additional space in your recipes for more flavor elements and creative ingredients.
Can customers drink Cocktail Helper as shots?
No. Cocktail Helper is specifically designed as a cocktail ingredient and should never be served as shots or in simple mixed drinks like vodka sodas. Always communicate this clearly to your staff.
How do I join the waitlist for Cocktail Helper?
You can join our waitlist for venues by completing the form above. We're starting with South Australian venues through a carefully managed allocation system before expanding nationwide through direct sales or through our Distillers Collab Program.
What is the allocation system for Cocktail Helper?
Our allocation system is tiered based on your investment with Storytellers Distillery, or one of your local collab partners. Allocation will be managed in accordance with excise rebate limits. When you make your first purchase from Storytellers Distillery, you'll receive a complimentary bottle of Cocktail Helper for experimentation.
What is the Distillers Collab Program (DCP)?
The Distillers Collab Program (DCP) is an initiative that allows participating distillers to produce Cocktail Helper in their own facilities. Storytellers Distillery provides ingredients, branded bottles, and production guidance, while distillers independently manage excise reporting and earn revenue from each bottle produced.
How will my distillery benefit from the DCP?
Participating distillers will benefit from:
An additional revenue stream
Utilization of excise rebate allowance
Expanded market presence
Collaborative industry relationships
How does the production process work in the DCP?
Your distillery will produce Cocktail Helper in your own facilities
Storytellers Distillery will provide ingredients, branded bottles, and production guidance
Your team will independently manage excise reporting for production - moving stock out of bond as sales are made.
Your distillery will invoice Storytellers Distillery for product sold to local venues.
Are there any fees to join the Distillers Collab Program?
The specific fee structure and revenue sharing model will be detailed in the information packet. Please complete the expression of interest form on our website, and we'll provide comprehensive information as it becomes available.
Frequently Asked Questions
Will our distillery be mentioned on the Cocktail Helper branding?
Yes, bottles produced through the DCP will be co-branded, featuring both Storytellers Distillery and your distillery's branding.
How do we maintain quality control for Cocktail Helper?
Storytellers Distillery will provide detailed production guidelines and quality control parameters to ensure consistency across all DCP partners. We'll work closely with your team to ensure your production meets our established standards.
What are the legal arrangements for participating distillers?
Participating distillers will enter into a formal agreement with Storytellers Distillery that outlines the rights, responsibilities, and revenue arrangements. We'll provide a legal agreement template as part of the onboarding process.
How do we express interest in the Distillers Collab Program?
You can complete the expression of interest form for the Distillers Collab Program by clicking register above. We'll review applications and contact qualified distilleries to discuss next steps.
Can we sell Cocktail Helper directly to venues in our region?
All produced bottles of Cocktail Helper need to be sold through the official channels of the waitlist system. This ensures the proper management of the allocations to customers and maintains accountability for the amount of excise rebate allocated in the collaboration.
What volume of Cocktail Helper production should we expect?
Production volumes will vary based on regional demand and your distillery's capacity. We'll work with you to establish appropriate production targets based on the waitlist demand in your region.